what i did...

  • Community Engagement

  • Reels

  • UGC Content

  • Story reshares

the problem...

Zing Zang, a distinguished player in the nationwide market for Bloody Mary and cocktail mixes has award-winning products known for their convenience and fresh, high-quality ingredients.

Despite the brand's dedication to product development and launches, the internal marketing team faced challenges in allocating sufficient time and resources to uphold a strong social media presence.

This included tasks such as curating user-generated content (UGC) and engaging with fans. 

the solution...

Implementing a strategic game plan, I organized fan-generated content into well-structured folders, ensuring a systematic approach to curating and showcasing the wealth of user-generated material. Moreover, adopting a personalized approach, I responded to fan comments in a manner reflective of their unique tone and enthusiasm.

The result: a more vibrant and interactive social media presence for Zing Zang, resonating authentically with its diverse audience.